Marketing

If you have a product, you should care every detail.
You need to think about quaility, advertisement, package and product's name. That's all is mean marketing.

Marketing is a process by which companies determine what products or services may be of interests to customers, and strategy to use in sales, communication and bussiness development
It is used to identify the customer, to keep customer,and to satisfy to the customer.

First, I think it has one thing that important about the marketing is product's name. It should be easy to pronounce, to remember,to recognize,to be attractive such as Apple, Elle, Dior etc.

Second, your packaging because it make a customer to interest your product and want to buy it.

This is a photo of chocolate packaging. If your packaging is so attractive and nice to the customers, your company will be the best choice for customers.
Any information please follow this website http://marketing.about.com/